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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions | 
| Author: Tim Ash
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $19.79
You Save: $10.20 (34%)
Rating:  29 reviews
Sales Rank: 1357
Media: Paperback
Edition: 1
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.4 x 1
ISBN: 0470174625
Dewey Decimal Number: 006.7
EAN: 9780470174623
ASIN: 0470174625
Publication Date: January 29, 2008
Shipping: Eligible for Super Saver Shipping
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Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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| Customer Reviews: Read 20 more reviews...
 Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions September 4, 2008
Steve
This is a terrific read! If you have an online business -- this is a MUST read. -Steve
Tim Ash is a World Class Professional - the book says it all August 26, 2008
Brian M. Mathers (Glenrothes, Scotland)
2 out of 2 found this review helpful
I traveled 6000 miles from Scotland to the USA to further fulfil my passion for doing Search Engine Marketing for my Scottish client base. I got the chance to actually meet the people behind the books who in our business are seen as the mastering mentors of our profession. through me being an Optimiser in the UK. I had the opportunity to meet Tim Ash, who is a very pleasant and knowledgeable person and this inspired me to buy his book. I have since read cover to cover, and the book is like the person. Since that meeting and reading of his Book Tim even went out his way to answer an email on a burning question I had - now that's commitment! It was an honour getting the chance to meet Tim Ash, the positive reviews here sum him up, so go ahead - get the book and get your website tuned up - today.
Comprehensive, Practical, and Actionable Website Optimization Guide August 14, 2008
L. Cynkin (Chevy Chase, MD United States)
3 out of 3 found this review helpful
Amazingly enough, virtually everything you need to know about optimizing the commercial efficiency of a website (not just a "landing page") is included, concisely, in Landing Page Optimization. In addition to the motivation for doing optimization, how to select what to optimize, and, in detail, how to measure and analyze your optimizations, Tim Ash includes helpful summaries of the psychology of users and even of how to navigate corporate politics to get buy-in for your optimization project. There is very little about creating a successful commercial website that I did not feel more knowledgeable after reading this book.
A good book to get you going successfully with your landing pages August 9, 2008
Susanna Hutcheson (Midwest U.S.A.)
3 out of 4 found this review helpful
The author no doubt knows his subject and I suspect he's good at what he
His discussion on testing is good and important. And he does answer some important questions. For example, should a landing page have lots of navigation or just enough? This book will help you in increasing your conversions. There's no doubt about that. But most of the information is available on the Web at this time. And I personally felt a lot was left unwritten and unanswered.
- Susanna K. Hutcheson
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