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Wikinomics: How Mass Collaboration Changes Everything | 
| Authors: Taps Don, Anthony D. Williams
Publisher: Portfolio Hardcover
Category: Book
List Price: $27.95
Buy New: $18.45
You Save: $9.50 (34%)
Rating:  92 reviews
Sales Rank: 2724
Media: Hardcover
Edition: Expanded
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6 x 1.3
ISBN: 1591841933
Dewey Decimal Number: 658
EAN: 9781591841937
ASIN: 1591841933
Publication Date: April 17, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
An updated edition of the national bestsellernow with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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| Customer Reviews: Read 20 more reviews...
Could be helpful if you are new to the topic... October 8, 2008
Bertrand Barthelemy (Paris, France)
As has already been stated, the view of the world of mass collaboration presented in this book is rather simplistic. It could be helpful, though, if you are new to the topic and would like to understand what "emergence", "wikis" and "prosumers" mean and how the term "knowledge" is changing in meaning.
The future of economics September 13, 2008
Bojan Tunguz (Greencastle, IN USA)
1 out of 1 found this review helpful
That the nature of work, collaboration, and other economic activities is changing very rapidly these days is indisputable. However, it is not immediately clear to everyone what are the forces that are driving this change and what sorts of effects it may have. This book tries to answer these and many other questions in the realm of how the latest advances in various information tools are enabling the radical shift in collaborative production. It is a very readable book aimed at the general audience. The fact that it doesn't delve too deeply into the technical details (like the "Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More") may be a plus, as this way it may be more suitable to appeal to the wider readership base. Overall, it is an interesting read if you are not familiar with the general trends in open and collaborative economy.
 Must read to keep up with the times! September 3, 2008
Betsy N. Lopez (California)
Excellent book. I promise you'll learn a lot! Great info to take back to your organization. It provides a different mindset on how to do things and that in itself is worth the read. You'll also be amazed at what companies are doing to stay abreast and be shocked how those who aren't doing are staying in business...but may not be for long.
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